Carton Awards 2016, Winner at Beauty and Cosmotics

The annual Pro Carton/ECMA Awards have been awarded for twenty years now and are regarded as one of the most distinguished awards in the category. This year’s winners are announced in Cannes - France at ECMA Congress Gala night. We, as PrintPark, have won the award at Beauty & Cosmetics category. In twenty years now only two times a Turkish company could achieved this success and this success only belongs to PrintPark.

Sexy Carton

This carton design presents newly developed products in a highly attractive manner. To attract customers’ attention, the design focuses on two highly current trends: the hound's-tooth pattern which is very popular in the textiles and cosmetics industry, and the equally as popular velvety texture. This resulted in the cosmetics industry's first carton with a velvety decoration on a matt metallized surface. The velvety surface even rounds the corners without breaking.

Using special foil printing (flock printing) in combination with high-quality UV-printing, the pack is given that very special finish, making it extremely attractive for the product at the Point of Sale. It can be filled automatically as this printing technology is highly robust and resistant.

The trendy presentation in the current fashion look made some of the products so successful, both in terms of sales and consumer feedback, that they have been included in the programme permanently.

Jury Comments

The Flormar All Eyes on Me Collection certainly achieved the ‘all eyes on me’ claim. All the judges were fascinated by these little packs that not only had to achieve brand and product communication but through the effect of print techniques and ‘flock’ it had this amazing in-hand feel which just had to be touched.